www.findsomethingmemorablebutnottoolongandisalsoavailable.com
Your domain name is the name you register so people can find your website. It is fundamental to your brand image, as it will be part of your logo, email addresses, and search engine listing. Most importantly, the domain name is used by your customers to identify you, so it is worth spending some time to get it right so that you project the best professional image.
At first, it may seem that all the best domain names have gone, certainly most of the single words have (unless you’ve lots of money!) but there are strategies and guidelines to find the perfect domain for your business:
- Full Personal or Business Name e.g. StevenHiscocks or PeglerPhotography
- Compound words or phrases e.g. StormBox or LittleJumper
- Phrases or Expressions e.g. WithoutWheat
- Blending words e.g. Microsoft (from MicroComputer Software)
- Tweaked words e.g. Flickr or BlackArtz
- Made up words e.g. Google or Yahoo
Also remember that your domain name needs to be memorable, distinctive, simple to pronounce and easy to spell. It also helps if it isn’t too similar to a competitor and it shouldn’t infringe any trademarks. As if this isn’t daunting enough, you then need to consider which level domains you need to register. There are:
- Top Level Domains e.g. .com, .net, .biz, .org
- Country Level Domains e.g. .co.uk, .com.au, .eu, .ca
- More exotic international domains e.g. .tv, .it, .at, .be
Stormbox can guide you through the process, and find a domain that conveys the identity of your business to your customers. We can even register it for you, administer it, protect your identity from spam, and remind you when it is up for renewal.
